Television manufacturers carefully calibrate the picture quality of its products before they leave the factory. These calibrations include optimizations for a variety of common viewing scenarios:
- to make a TV's picture quality stand out in a crowded store shelf
- an energy efficient setup as the default 'home' mode
- a color and detail configuration that closely adheres to the HD video spec
I'm less interested in the extensive research and time manufacturers have invested in perfecting a TV's ability to grab a potential owner's eyeballs by sacrificing detail to increase brightness, exaggerating color saturation, and tweaking white balance to be as blue as possible.
However, I am interested in evaluating a carefully tuned (hopefully) preset picture configuration that will enable the most accurate and faithful video reproduction. Many TVs feature these quality visual presets, and the video below shows the steps that I perform with a new or recently reset TV before evaluating its factory calibrated picture quality.